Influence - The Psychology Of Persuasion

Robert B. Cialdini

Influence - The Psychology Of Persuasion
  • ISBN:
  • Rating: 4 of 5
  • Publisher: ICON Group International
  • Published Date: 2007
  • Number of Page: 336
  • Category: Business & Economics

Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation...

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