Advertising Research - Theory And Practice

Joel J. Davis

Advertising Research - Theory And Practice
  • ISBN: 9780132128322
  • Rating: N/A of 5
  • Publisher: Pearson College Division
  • Published Date: 2011-05
  • Number of Page: 675
  • Category: Business & Economics

Unsurpassed in both its breadth and depth of coverage, this student-friendly text demonstrates how theory provides a foundation for the conduct of research and how theoretically sound, well-designed research makes a significant contribution to advertising practice...

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