Basic Marketing Research - Integration Of Social Media

Naresh K. Malhotra

Basic Marketing Research - Integration Of Social Media
  • ISBN: 9780132544481
  • Rating: N/A of 5
  • Publisher: Prentice Hall
  • Published Date: 2011-07
  • Number of Page: 640
  • Category: Business & Economics

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills...

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