Strategic Marketing Problems

Roger A. Kerin, Robert Peterson

Strategic Marketing Problems
  • ISBN: 9780132747257
  • Rating: N/A of 5
  • Publisher: Prentice Hall
  • Published Date: 2012-07-15
  • Number of Page: 744
  • Category: Business & Economics

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned...

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