Selling Today - Partnering To Create Value

Gerald L. Manning, Michael Ahearne, Barry L. Reece

Selling Today - Partnering To Create Value
  • ISBN: 9780133543384
  • Rating: N/A of 5
  • Publisher: Prentice Hall
  • Published Date: 2014-01-13
  • Number of Page: 552
  • Category: Business & Economics

For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. ¿ Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. ¿ MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress.…..

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