E-Commerce Essentials

Kenneth C. Laudon, Carol Guercio Traver

E-Commerce Essentials
  • ISBN: 9780133544985
  • Rating: N/A of 5
  • Publisher: Prentice Hall
  • Published Date: 2013-10-01
  • Number of Page: 448
  • Category: Business & Economics

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field...

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