Marketing Management

Russell S. Winer, Ravi Dhar

Marketing Management
  • ISBN: 9780136074892
  • Rating: N/A of 5
  • Publisher: Pearson College Division
  • Published Date: 2010-08-30
  • Number of Page: 506
  • Category: Business & Economics

The marketer's world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies...

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