Public Relations Writing And Media Techniques

Dennis L. Wilcox, Bryan H. Reber

Public Relations Writing And Media Techniques
  • ISBN: 9780205211678
  • Rating: N/A of 5
  • Publisher: Prentice Hall
  • Published Date: 2012-01-24
  • Number of Page: 534
  • Category: Business & Economics

"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website...

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