Marketing Channels

Bert Rosenbloom

Marketing Channels
  • ISBN: 9780324316988
  • Rating: 5 of 5
  • Publisher: Cengage Learning
  • Published Date: 2012-07-25
  • Number of Page: 696
  • Category: Business & Economics

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version...

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